Keeping a promotion-led business visible, month after month
Asam Tree runs on momentum: promotions, seasonal menus and community events that all need to be seen. IUWUH works alongside the team as an embedded hands-on crew, moving the content, campaign creative and supporting execution each month.
What was taking too much
Every promotion needed posts, designs and reminders — usually planned late, often falling to whoever had a spare evening. Good ideas kept arriving faster than the team could publish them.
What IUWUH saw
The business did not need a fixed content checklist. It needed a working scope that could lean towards launch posts one month and campaign design or operational support the next.
What a month can look like
- • Launch posts and follow-up social content around the current promotion
- • Supporting campaign designs and creative adaptations for in-store and online use
- • One edited short-form reel from media supplied by the team
- • Hands-on help with another agreed business or operational priority
The exact mix is agreed together before the month begins. Ad spend, original filming and larger requests are scoped separately.
The promotions keep coming. The difference is that now something is always ready to go out with them.