IUWUH 一五二
PRONOUNCED “UWU”

The
Intern U Wish U Had

A real, human-led business support team for freelancers, solopreneurs and micro-SMEs in Singapore.

We take ownership of the marketing, business development, operations and systems consuming too much time, requiring too much effort or depending too heavily on you.

Prefer to work in Mandarin? 我们也可以用中文沟通。

Trusted by Singaporean businesses—especially micro-SMEs, freelancers & solopreneurs.

From independent operators to established organisations, we help good businesses move forward.

Partners & Collaborators

Sport SingaporeSentosa*SCAPENational Youth Council SingaporeKiztopiaHomeTeamNSRed BullFrasers Property
Sport SingaporeSentosa*SCAPENational Youth Council SingaporeKiztopiaHomeTeamNSRed BullFrasers Property

The Struggle

You didn’t start your business to
spend half your week keeping it running.

You’re an expert. A maker. A specialist. But the work around the work keeps growing—content, admin, systems, proposals, suppliers and follow-ups. The work only you can do gets pushed to the margins.

A small-business owner surrounded by scattered admin, content, invoices, supplier messages and unfinished tasks.
01Too many loose ends competing for attention
02Important work stalls between idea and execution
03Hiring a full internal team feels premature
04Doing everything, alone

The Character

Every founder wishes they had
that one person.

The one who notices what needs doing.

The one who takes initiative.

The one who quietly keeps everything moving.

That’s the role IUWUH is built to play.

Meet the Intern U Wish U Had

The Solution

Meet IUWUH. 一五二.

You don’t need to walk alone.

A hands-on business team for freelancers, solopreneurs and micro-SMEs. Bring us the thing that’s stuck, taking too long or sitting outside your skill set — we’ll work alongside you, bring in the right people and help carry it through.

We don’t just deliver work. We help carry it through.

Every piece of work is planned, delivered and reviewed by real people. We use systems and technology to work faster — never to replace human judgement or accountability.

Help us get seen

Content, design, websites and paid media.

Help us get organised

Bookkeeping, systems, administration and automation.

Help us make it happen

Proposals, grants, events, staffing, sourcing and procurement.

See one-off services

Starting from S$130. No membership required.

How it works

Start with the problem. Build from there.

Share where you’re stuck

We start with a simple conversation about what’s taking too much, what’s not moving, and what you actually want off your plate.

We design a support plan

We propose a clear scope: which functions we take on, how we’ll work, and what success looks like in month one.

We work as your team

We handle the work, report on progress, and continuously refine priorities so you can focus on your craft.

Ongoing support

Or keep us around each month.

We agree the month’s deliverables together before work begins. Each plan holds a defined set of monthly outputs, and we agree together where they are best used.

Start with one useful piece of work.

Most clients start with one project instead. See standalone services. Starting from S$130. No membership required.

Community Rates are available to eligible freelancers, solopreneurs and micro-businesses.

Starter
S$380/month

Keep the essentials moving.

For a small business that needs hands-on help keeping content and small tasks moving.

  • Keep my content moving
  • S$20 stackable sign-on service bonus
  • Monthly check-in

A typical month. The mix can change with your priorities.

See what's included
Most Popular
Growth Partner
S$780/month

Build a reliable growth rhythm.

Content support plus hands-on help with another part of the business.

  • Content and the business behind it
  • S$50 stackable sign-on service bonus
  • Monthly planning and performance review

A typical month. The mix can change with your priorities.

See what's included
Embedded Team
S$1,280/month

A hands-on team for several things at once.

A more flexible hands-on team for businesses with several things moving at once.

  • Working alongside you
  • Up to 10% sign-on rebate in service credits
  • Two monthly planning and review calls

A typical month. The mix can change with your priorities.

See what's included

Client stories

Real businesses. Real movement.

View all stories
Mario, Founder, Avant Garde Art Space

IUWUH connected our marketing, partnerships and operations—giving us more space to focus on our art.

Mario, Founder, Avant Garde Art Space

CP, Founder, Lion City Parkour

IUWUH helped turn our community ideas into partnerships institutions could support.

CP, Founder, Lion City Parkour

Jayden, Freelance Personal Trainer

I wanted to focus on training, not managing content, enquiries and bookings. IUWUH kept the business around my work moving.

Jayden, Freelance Personal Trainer

Who we serve

Built for businesses that run on people, not just platforms.

Freelancers

Building the business behind the craft.

Solopreneurs

Wearing too many hats and ready to hand some off.

Micro-SMEs

Small teams that need flexible, senior-grade support.

Community & event organisers

Turning passion into repeatable, fundable outcomes.

How we help

What do you need help moving forward?

You don’t need to know the exact service. Start with what you’re trying to solve.

Help us get seen

Build a clearer presence and reach the people who matter.

  • Content and social media
  • Websites and digital presence
  • Advertising and campaigns
  • Creative and brand support
See related services & pricing

Help us get organised

Reduce the manual work, scattered information and everyday tasks slowing you down.

  • Systems and automations
  • Workflow improvements
  • Bookkeeping and administrative support
  • Ongoing operational support
See related services & pricing

Help us make it happen

Turn an idea, opportunity or unfinished project into something real.

  • Events and activations
  • Grants, proposals and pitch decks
  • Project coordination
  • Sourcing and procurement
  • Regular programming, teambuilding or active seniors
See related services & pricing

What the work looks like

Examples of marketing work: a social media post, a short-form video frame, a simple website screen and a campaign asset.

Build a clearer presence and reach the people who matter.

  • A social media post
  • An edited short-form video
  • A simple website screen
  • A visual campaign asset

Real work, delivered and reviewed by people.

From day zero to day one

Starting from zero? Or catching up?

Domain, email & website setup

ACRA & business registration support

Accounting software setup (Xero/QuickBooks)

Social media & Google Business presence

Everyday business tools (calendar, docs, CRM)

Simple workflows & automations

Start the conversation

What’s taking too much from you?

Tell us what isn’t moving, what requires more effort than it should, or what you’re tired of carrying yourself. You don’t need to know the solution before speaking to us.

Contact details

Share email, WhatsApp, or both — at least one.

Share a link if it would help us understand your business.

By submitting this form, you acknowledge that IUWUH will use the information provided to respond to your enquiry in accordance with our Privacy Policy.

Submitting an enquiry does not create a service agreement. Scope and fees will be confirmed separately.

Prefer email? Write to hello@iuwuh.sg. We reply within two business days.

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